UB pitch video
Pepsi Bottling of Western New York was pitching the
University at Buffalo to become the exclusive vendor for
vending. They wanted to leverage their UB campus hire
program, and highlight Pepsi employees that came from UB.
They choose BTV to create the message that will put their
proposal over the top. Multiple Pepsi employees were
interviewed and discussed their days at UB and their future
The video was intended to play just one time during a pitch
meeting, which included several UB students. It
worked: Pepsi got the contract at UB.