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Pepsi / UB pitch video

Pepsi Bottling of Western New York was pitching the University at Buffalo to become the exclusive vendor for vending.  They wanted to leverage their UB campus hire program, and highlight Pepsi employees that came from UB.  They choose BTV to create the message that will put their proposal over the top. Multiple Pepsi employees were interviewed and discussed their days at UB and their future with Pepsi.

The video was intended to play just one time during a pitch meeting, which included several UB students.  It worked: Pepsi got the contract at UB.

 

 

 

 

 

 

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