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Wegmans: Who we are

Wegmans creates a video each year to inspire employees.  In 2011,  Dixon Schwabl Advertising came to BTV to handle production, including shooting all the HD footage.

There was no script, just a handful of employee interviews and b-roll.  BTV took that raw material, developed a treatment based on Wegmans initial ideas, and worked with DSA to integrate music and graphics.

The video was produced on very short notice, with little more than a week between the first call and a delivered product.








Award Winning Video Production and TV Camera Crews